UX Utility personalised account
UX Utility personalised account
Supporting people when things don’t go to plan.
Supporting people when things don’t go to plan.
UX Utility personalised account
Supporting people when things don’t go to plan.
Role and responsibilities
Role and responsibilities
Role and responsibilities
As a Senior UX Designer in the Experience Design team, I was responsible for leading the redesign of Dodo's online "My Account" web application.
Guided by our Head of Experience Design, I focused on building strong relationships with Business Divisions and Product Managers to ensure that our work aligned with their goals and delivered value to the company.
Our team's primary objective was to craft a seamless and personalized utility account experience for customers. To achieve this, we mapped out the end-to-end process, created wireframes and prototypes, and collaborated closely with the research team to gather user insights.
Embedded within the delivery team, I worked closely with engineers to launch the redesigned customer account experience on time. We aimed to make the new design intuitive and easy to use
As a Senior UX Designer in the Experience Design team, I was responsible for leading the redesign of Dodo's online "My Account" web application.
Guided by our Head of Experience Design, I focused on building strong relationships with Business Divisions and Product Managers to ensure that our work aligned with their goals and delivered value to the company.
Our team's primary objective was to craft a seamless and personalized utility account experience for customers. To achieve this, we mapped out the end-to-end process, created wireframes and prototypes, and collaborated closely with the research team to gather user insights.
Embedded within the delivery team, I worked closely with engineers to launch the redesigned customer account experience on time. We aimed to make the new design intuitive and easy to use
As a Senior UX Designer in the Experience Design team, I was responsible for leading the redesign of Dodo's online "My Account" web application.
Guided by our Head of Experience Design, I focused on building strong relationships with Business Divisions and Product Managers to ensure that our work aligned with their goals and delivered value to the company.
Our team's primary objective was to craft a seamless and personalized utility account experience for customers. To achieve this, we mapped out the end-to-end process, created wireframes and prototypes, and collaborated closely with the research team to gather user insights.
Embedded within the delivery team, I worked closely with engineers to launch the redesigned customer account experience on time. We aimed to make the new design intuitive and easy to use
About the project
About the project
About the project
The problem
Challenge
Methodology
Technology
The problem
Challenge
Methodology
Technology
The problem
Challenge
Methodology
Technology
Find out more
Outcomes and metrics
Outcomes and metrics
Reducing cost to serve customers.
Increase in daily site visitors.
NPS -18 to -2 in first two weeks.
Reducing cost to serve customers.
Increase in daily site visitors.
NPS -18 to -2 in first two weeks.
Outcomes and metrics
Reducing cost to serve customers.
Increase in daily site visitors.
NPS -18 to -2 in first two weeks.
